Gross impressions (Campaign-to-date)
357,150
Gross vehicle-pass impressions from attributed AADT intervals before visibility qualification.
Welcome, Apex General Contracting.
Your mobile billboard fleet is active across Illinois and Wisconsin corridors. Here’s today’s live performance.
Live Broadcast
Trailer #001 (Driver 001) active on Jane Addams Tollway (I-90) · Attributing ~380 OTS/min in primary arterial flow
Qualified impressions (Campaign-to-date)
142,860
Conservative audience estimate after road-match confidence and visibility factors.
Campaign miles today
485.5
GPS distance recorded across the three assigned trailers today.
Active trailers
3 / 3
Sample view preview campaign data
Live campaign coverageSample fleet · choose a trailer to inspect
Current fleet contribution
Today’s QI by assigned trailer
44,560
Roads in view
Current matched road and IDOT/WisDOT AADT
How counts are built
Transparent Hopper Ads audience-measurement methodology
Industry-Aligned MethodologyAudience estimates follow the Opportunity-To-See (OTS) principles described in OAAA measurement guidance.
Gross Impressions (OTS)Estimated from published Average Annual Daily Traffic (AADT), time-of-day traffic distribution, elapsed travel time, average vehicle occupancy, and applicable attribution factors.
Qualified Impressions (QI)Gross impressions are conservatively adjusted for travel direction, wrap visibility, and time spent on the roadway. Direct roadway matches receive full attribution; estimated road classifications receive reduced weighting.
Methodology Aligned with OAAA Guidance: Audience metrics follow Opportunity-To-See (OTS) principles derived from published IDOT and WisDOT continuous highway counts, calibrated against real-time fleet GPS telemetry.
Recent trip history
Completed shifts from trailers assigned to the Apex campaign
Trailer #001 · I-90 corridor
8,642qualified impressions
Trailer #011 · US-20 Ag corridor
6,914qualified impressions
Trailer #017 · I-39 Ag Spine
4,208qualified impressions
Campaign alerts
Operational signals and active telemetry milestones
Campaign Delivery Insights
Regional traffic exposure & key Midwest trade corridors
